Loved your experiment, analysis, and hypotheses for reasons it did not work. I made a similar analysis of people who attended my webinar to see how many of them responded to my message and became consulting prospects. Since the initial connection was warmer, I had better % conversions but I also realized I could have used a better message, etc.
Hey Brian, the leads were mostly unique, although I did try reaching out to multiple decision makers at a single company a few times. I tried following up with a few dozen, but didn't get responses. You're right though that perhaps a multi-channel reach out approach is worth trying - you can't give up after just one message!
Loved your experiment, analysis, and hypotheses for reasons it did not work. I made a similar analysis of people who attended my webinar to see how many of them responded to my message and became consulting prospects. Since the initial connection was warmer, I had better % conversions but I also realized I could have used a better message, etc.
https://www.harshal-patil.com/post/what-i-learned-from-talking-to-100s-of-attendees-of-my-webinar
Glad you liked it and thanks for sharing your post as well Harshal!
How many leads were the 292 messages sent to?
Is the industry standard just messages per reply? Or does it account for unique leads?
I think I've generally read that it takes like 7 touches for cold outreach to be effective. What was your follow up schedule?
Hey Brian, the leads were mostly unique, although I did try reaching out to multiple decision makers at a single company a few times. I tried following up with a few dozen, but didn't get responses. You're right though that perhaps a multi-channel reach out approach is worth trying - you can't give up after just one message!