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Great article Michael! A solid point you made - people want to know about the person behind the company more than the company alone. Elon Musk has 124M Twitter followers whereas Tesla has 18.9M.

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Yes! People want to follow YOU Peter!

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Great post Michael totally resonate with everything here. “Just being helpful” is my personal heuristic. The good emails and comments definitely help weather the online criticisms :)

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100%!

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