Website Rebranding, Changing Content Strategy, and Going All-In on AI
October 2024 updates from All-In Consulting
Hey friend,
Today I wanted to update you on what’s been going on with All-In Consulting and what I’ve been focused on in life.
Specifically, this newsletter will focus on:
The new website for All-In Consulting
My revamped content strategy for LinkedIn
A new AI newsletter I’m launching focused on the ROI of AI
Let’s get right to it.
1. All-In Consulting Has a New Website!
First off in the most exciting news, I’ve got a new website! You can check it out at allinconsulting.ai.
Below is a screenshot of the before and after:
My motivation for this new website is 3-fold:
To shorten our URL from allinengineeringconsulting.com to allinconsulting.ai to make it easier to remember
Clarify our value proposition and intended audience
Highlight our 100% focus on AI through the .ai domain
Before the website messaging was focused on building Gen AI apps for people.
But after many conversations, it became clear that this messaging was too solutions oriented when it had to be more results oriented - hence the new focus on ROI in the headline.
It also became clear that we had to focus on serving established businesses and enterprises over any other clientele.
Decision makers there are mostly concerned around revenue impacting ROI from AI initiatives.
As such, we’ve focused our messaging to “Helping Businesses Accelerate ROI from AI” to hopefully resonate with our target customers.
The website also looks much sleeker and professional to match the expectations of our ideal clients.
So what do you think of the new website?
Let me know what you think by replying to this email or in the comments below!
New LinkedIn Content Strategy
Two weeks ago, I began executing on a completely new content strategy.
Instead of just posting any random thought I had, I’ve decided to go all-in on AI, and post almost exclusively about it.
Unlike other AI content creators who focus on consumer use-cases, news, or technical deep-dives, I’m trying to focus exclusively on an underserved niche: Executives who are interested in AI but are worried about the ROI and implementation risks.
Now every piece of content I post now goes through 3 questions:
Is this relevant for executives?
Is it understandable by non-technical folks?
Is it technically accurate?
With this new focus on AI, I’ve changed up a few more things including:
Consistency - I’ve upped my posting volume from 4x/week to 7x/week
Graphics - Every single LinkedIn post must have some visual, photo, or video to accompany it
Systems - I use templates and have set routines for cranking content out in bulk
Data-Driven - I will more closely monitor impressions, follows, and engagement and double down on content that does well
This focus on content reflects my belief that content marketing is a NON-NEGOTIABLE for expertise businesses like coaching and consulting.
If someone sells expertise, and they don’t post content, I would question their credibility - how could they not have any opinions on that topic to share?
I also now believe that before starting any content marketing, you must be able to clearly answer these 3 questions about your strategy:
Who is your intended audience?
Why should they follow you?
How are you differentiated from the competition?
I recommend you try answering these 3 questions for your own content strategy before going further.
It will help you better focus your efforts!
Announcing the All-In Consulting Newsletter!
Lastly, I’ve also launched a second newsletter, the All-In Consulting Newsletter.
Every week, I will discuss an enterprise AI use-case, evaluate its ROI, and share ways to implement it in your own business.
As a result, I’ve decided to taper down the personal brand building I did on this newsletter to once a month so I can focus on AI content exclusively.
However, don’t fret as I haven’t forgotten you and will keep you updated on All-In Consulting, just a little less frequently as I post more about AI.
So if you want to see what I’m up to, feel free to subscribe to the AI newsletter here and watch me post about AI every day on LinkedIn here.
And look out for another update from me on this newsletter in a month!
- Michael