New Directions for this Newsletter

An update on my content strategy going forward

I’m writing to announce a shift to my newsletter going forward. It involves two main changes:

1. I’m starting a new newsletter called Supply Chain Only, focused on insights for supply chain professionals

2. I will update this newsletter once per month instead

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When I started my entrepreneurship journey, I thought that quitting my job would be the hardest decision I would make.

It turned out to be only the first of many difficult decisions.

One of the recent difficult decisions I’ve made involves committing to focusing on a specific industry for my consultancy. 

As part of this shift, I’ve decided to change from general software engineering consulting to only serving clients with software needs in supply chain.

This includes building internal tools, automation, and integrations to drive cost savings and open new revenue streams.

This positioning shift means a shift in my content strategy as well.

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I’ve enjoyed building in public and writing for this newsletter.

But I ended up attracting people interested in following my independent consulting journey, and not the supply chain professionals I have to target for my consultancy. 

I’ve spoken several times on niching down and vertical positioning in the last few months. It would be inconsistent if I didn’t follow my own advice. 

As such, if I’m serious about this positioning shift, I need to create content for potential supply chain clients, hence why I’m shifting my focus to the Supply Chain Only newsletter going forward.

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I still want to keep in touch with you, as I’ve met so many wonderful people through this newsletter.

That’s why I’m committed to still publishing here on a monthly cadence.

Going forward, I’ll be publishing weekly on Supply Chain Only instead. If you’re interested, you’re welcome to follow my journey here.

I’ll publish my first article there this Wednesday where I’ll discuss 3 ways to reduce freight rate costs.

Feel free to connect with me on LinkedIn to stay in touch as well.

My next update will be in December.

Thank you for subscribing to this newsletter. It’s been a pleasure being together on this journey.